Philz Coffee founder, Jacob Jaber (aka the Caffeinated aSaaSin), on creating company culture one cup at a time

Jacob Jaber, Chairman and Co founder of Philz Coffee joins the show to talk about:

• The founder's story behind building one of the industry's most successful specialty coffee brands.
• Creating a culture of "Grandma's house hospitality" and a personalized approach to building product and delivering service to customers, one cup of coffee at a time.
• How Philz harnessed initial customer fandom and built the flywheel around the Phil's brand.
• The role of the Philz barista, finding and empowering great people to extend the culture you're creating.
• Competing against global coffee brands like Starbucks and Peets, disrupting the coffee space, and thinking big but acting small
• How a lost bag at an airport resulted in a game changing distribution deal with Virgin America.
• Jacob's focus as an investor and building companies and products that people have a personal relationship with.

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